From a standing start to 96 booked demos
Dcipher's AI market-intelligence platform applies to almost any organisation that does research — which made targeting the hard part. We built the outbound engine that turned a horizontal product into qualified pipeline across six industries.
01 The challenge
Dcipher monitors 100,000+ sources — news, reports, interviews, regulatory filings — and automatically surfaces trends, competitor moves and market insight. Research that used to take three weeks takes three hours.
The problem was the opposite of most: the product fits almost any organisation that does research or tracks competitors. Dcipher had no outbound engine and a founder personally running every demo. They needed qualified pipeline across multiple industries — without building a sales team.
02 What we built
One adaptable engine, then six industry-specific campaigns. We launched broad to learn fast, found the winning message, then split by vertical so each industry got copy tuned to its own language and use cases.
Dedicated infrastructure
Built and warmed separate sending infrastructure so outreach could scale across six verticals without ever touching deliverability.
Verified decision-makers, not scraped lists
Hand-built and enriched a list of the right decision-makers across Europe, North America and Africa — every contact researched and validated for role, seniority and fit before a single email went out. No scraping, no guesswork.
Six vertical campaigns
Finance, IT, Non-profits, Research/PR/Consulting, Manufacturing and Energy — each ran in waves with messaging tuned to its world. We A/B tested 13 opening angles, then rolled the winner across every vertical.
Warm-lead reactivation
A dedicated sequence re-opened conversations with positive replies that hadn't yet converted — turning earlier interest into booked demos.
03 Results
Across eight vertical campaigns we reached verified decision-makers on three continents — booking 96 demos and routing 238 positive replies straight to the founder.
04 How it unfolded
“Launched broad, learned fast, then split into six industry campaigns — and non-profits turned out to be the standout audience.”
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