A single week that booked ~36% of all Myflow meetings ever
Myflow's ideal customer is the one-person business — and no standard data source can reliably find solo operators. We solved the targeting problem and took one Swedish-origin offer to five continents.
01 The challenge
Myflow is an all-in-one platform for solopreneurs, coaches and consultants — CRM, branded apps, landing pages, email automation, courses, contracts and payments in one product, replacing 5–15 separate subscriptions. Its partner program pays 40% recurring commission, and that was the core offer in outreach.
Myflow had traction in Scandinavia and wanted English-speaking markets worldwide. The hard part: their ideal customer is the one-person business — and no database can reliably isolate solo operators.
02 What we built
One adaptable campaign, reframed by a single location variable, run across 12+ country segments instead of rebuilt per country.
Solving "find the solopreneur"
A proxy-targeting method — owner/founder signals plus the smallest company-size band — gave a repeatable way to reach micro-businesses that databases can't isolate directly.
One campaign, many markets
Built and enriched a large multi-region list and ran a single adaptable campaign across 12+ country segments using a location variable — no rebuilding per country.
Seven angles, one winner
Tested seven distinct messaging angles in the first campaign, then scaled the version that landed hardest with micro-business owners.
Warm-lead reactivation
A reactivation sequence re-opened conversations with people who'd replied earlier but never got set up — and became the single highest-converting campaign.
03 Results
One week stood out above everything: 16 meetings booked in a single week — about 36% of every Myflow meeting ever booked — plus 30 interested leads in those seven days. The same engine booked meetings across eight countries on five continents.
04 How it unfolded
“One Swedish-origin pitch, reframed with a single location variable, booked meetings on five continents.”
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