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▸ Case study  SEO agency · Sweden
Leadmoves×SEO-doktorn

91 meetings in 120 days

SEO-doktorn needed to scale client acquisition beyond their network — connecting with businesses actively seeking SEO expertise.

Thomas Hallberg
Thomas Hallberg
Sales Manager · SEO-doktorn
91
qualified meetings
120
days
AI
personalised

01 The challenge

SEO-doktorn needed to scale client acquisition beyond their existing network.

Without a structured outbound strategy, they were missing businesses actively seeking SEO expertise and solutions.

02 What we built

We ran targeted, AI-powered cold emails tailored to SEO-doktorn's market — connecting with businesses through highly relevant, value-driven messaging focused on their SEO needs.

01

Clay-powered research

Clay workflows pulled from 40+ data sources, so every account was fully researched before a single word was written — no scraped lists.

02

AI-personalised cold email

1:1 copy referencing real, specific business details — recent posts, growth signals, news — so every message felt written by hand, not mail-merged.

03

Dedicated infrastructure

Separate sending domains and warmed mailboxes kept the primary domain safe and deliverability high while volume scaled.

04

AI inbox that books the call

Replies, objections and scheduling handled around the clock, with confirmed meetings synced straight to the calendar.

03 Results

Within 120 days we booked 91 qualified sales meetings for SEO-doktorn — a consistent flow of prospects to showcase their expertise and a reliable pipeline for sustained growth.

91
qualified meetings in 120 days
120
days
Reliable
sustained pipeline

04 How it unfolded

Month 1
Clay research process built to surface real, specific insight on each prospect.
Months 2–3
Value-driven, AI-personalised outreach at scale to the Swedish SME market.
Month 4
91 qualified meetings booked across the 120-day window.
“91 meetings in 4 months — but that's not even the best part. I've never worked with someone who combines creativity with data like this.”
Thomas Hallberg
Thomas Hallberg
Sales Manager · SEO-Doktorn
Taking on 2–3 new clients per month

Want numbers like these?

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