We run it on ourselves: 66 meetings in 30 days
We were so busy booking meetings for clients that we'd neglected our own pipeline. So we pointed the exact same engine at ourselves — and at the agency as a whole.
01 The challenge
Here's something most agencies won't admit: we were so busy booking meetings for clients that we'd neglected our own pipeline. We needed to prove the system works for us — while running 20+ client campaigns. No special treatment, just our standard process applied to ourselves.
And at the agency level, the harder test: could our AI-powered methodology deliver consistent results across 20+ clients at once — from SaaS startups to agencies — without sacrificing quality or reply rates?
02 What we built
We carved out bandwidth to run our own outbound on the exact same Clay workflows and AI personalisation we use for clients — targeting marketing agencies and B2B companies with hyper-relevant cold email. Across all client campaigns we built 434 Clay tables automating prospect research across 40+ data sources, so every email referenced specific business details: recent LinkedIn posts, growth signals, news and more.
Clay-powered research
Clay workflows pulled from 40+ data sources, so every account was fully researched before a single word was written — no scraped lists.
AI-personalised cold email
1:1 copy referencing real, specific business details — recent posts, growth signals, news — so every message felt written by hand, not mail-merged.
Dedicated infrastructure
Separate sending domains and warmed mailboxes kept the primary domain safe and deliverability high while volume scaled.
AI inbox that books the call
Replies, objections and scheduling handled around the clock, with confirmed meetings synced straight to the calendar.
03 Results
66 qualified meetings in 30 days for ourselves — while running client campaigns. Across all clients: 64,000+ total replies and 11,200+ positive replies, placing us in the top 5% of Smartlead users worldwide, 6,000+ qualified meetings booked in 12 months, and deals ranging from €100K (Propel Digital) to 1,000+ demos (Barter).
04 How it unfolded
“We run the exact engine we build for clients — on ourselves. No exceptions.”
05 The proof
Our own calendar, Nov 1–30: 66 created, 51 completed. The exact engine we run for clients.
Want numbers like these?
A 30-minute call. We'll look at your ICP and pipeline and tell you exactly what a system would produce — in real numbers, not a proposal deck.
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