Outbound that closed a €100,000 deal in 30 days
A performance marketing agency that lived on referrals — until a failed lead-gen agency pushed them to build a system that actually produced (and closed) pipeline.
01 The challenge
Propel Digital, a performance marketing agency, ran almost entirely on referrals with no consistent outbound motion.
After a previous lead-gen agency failed to deliver, they needed a scalable system to generate high-quality sales calls and win larger deals in a competitive e-commerce market.
02 What we built
We built an AI-powered cold email engine on Clay, with outreach personalised to Propel's exact target audience — a steady flow of qualified meetings without paid ads or an in-house SDR team.
Clay-powered research
Clay workflows pulled from 40+ data sources, so every account was fully researched before a single word was written — no scraped lists.
AI-personalised cold email
1:1 copy referencing real, specific business details — recent posts, growth signals, news — so every message felt written by hand, not mail-merged.
Dedicated infrastructure
Separate sending domains and warmed mailboxes kept the primary domain safe and deliverability high while volume scaled.
AI inbox that books the call
Replies, objections and scheduling handled around the clock, with confirmed meetings synced straight to the calendar.
03 Results
Within 30 days we booked 32 sales meetings with e-commerce brands — one of which became a €100,000 deal.
04 How it unfolded
“We closed a six-figure deal off the back of a lead generated from your campaigns.”
05 Watch the story
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